The Dealer Bulletin

October 2011


OMVIC Contact Information
789 Don Mills Road
Suite 800
Toronto ON   M3C 1T5

Head Office:
Phone: 416-226-4500
Toll-Free: 1-800-943-6002
Fax: 416-226-3208

OMVIC.on.ca
BuyWithConfidence.ca

Order More Decals
To request more decals,
contact OMVIC:
Phone: 1-800-943-6002
ext. 3525
An image file of the decal
is also available at
BuyWithConfidence.ca

 

“Avoid Creepy Curbsiders”
Campaign Advises Consumers
to Look for the Decal

Post the Decal!

Curbsiders lurk in the private classifieds – both online and in print. They pose as private sellers but are anything but; these illegal sellers are actually in the business of selling cars. They’re predators who hide behind their computers and take advantage of vulnerable vehicle buyers. One way to help consumers avoid these con artists is by telling them about the consumer protection that is offered ONLY when they buy from Ontario-registered dealers.

The year’s campaign warns vehicle buyers of the dangers curbsiders pose and introduces the Creepometer – a tool vehicle buyers can use to help identify curbsiders. Click here to learn more.

Post the new longer-lasting decal!

By posting the decal, dealers let customers know they are dealing with professionals who are certified in automotive law and ethics, and who are licensed and regulated by OMVIC. For even more credibility, dealers may include the decal in their advertisements. An image of the decal can be downloaded at BuyWithConfidence.ca.

Campaign advertising includes:

More than 75 Transit Shelters
Avoid Curbsiders - Look for the Decal
Around dealerships in the Greater Toronto Area (GTA)
More than 120 Billboards
Around dealerships in the GTA, Pembroke, North Bay, Sudbury and Thunder Bay
Digital Billboard
Toronto Gardiner Expressway
Online
On major automotive
websites:
Autotrader.ca, Wheels.ca
Print
Toronto Star
Radio
Promotions and giveaways:
•  Hamilton •  Ottawa •  St. Catharines
•  Kingston •  Pembroke •  Sudbury
•  North Bay •  Peterborough •  Thunder Bay
•  Oshawa •  Sault Ste. Marie •  Windsor
In addition to the advertising, look for articles and stories in local news outlets.


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OMVIC