As is required by the agreement with the Ministry of Public and Business Service Delivery (MPBSD) and as part of efforts to indicate that OMVIC is maintaining a fair and informed marketplace; public tracking and regular reporting of ongoing progress for Consumer Awareness Performance Measures is as follows:
| Performance Measure |
Target |
2021 |
| Consumer Protection |
|
|
| % of dealers inspected with no further administrative action required |
Improve benchmark level of 50% |
- |
| Maintain or improve customer satisfaction ratings for OMVIC’s complaint handling process which measures knowledge, efficiency and courtesy |
Maintain or improve benchmark of 3.5 out of 5 |
|
|
Knowledge: |
4.6/5 |
|
Efficiency: |
4.7/5 |
|
Courtesy: |
4.8/5 |
| Performance Measure |
Level of consumer awareness 2021 actuals (%) |
| Consumer awareness of OMVIC |
29% |
| When an Ontario-registered car dealer advertises the price of a car, they must show an all-in price including all the fees and charges the dealer intends to collect, except for HST and licensing. |
40%
|
| In Ontario there is no legally mandated cooling off period during which a purchaser may cancel their contract to buy a car from a dealer. |
17% |
| The term ‘curbsider’ means an illegal unlicensed car dealer who poses as a private seller. |
23% |
| When purchasing a vehicle in Ontario from a registered dealer, you have access to protections that are absent in a private sale. |
41% |
| Motor vehicle dealers and salespeople in Ontario must be registered with OMVIC in order to operate. |
28% |
| If you suffer a financial loss as a result of buying a car from an OMVIC-registered dealer, you may be eligible for compensation from the Motor Vehicle Compensation Fund administered by OMVIC. |
16% |
| Ontario motor vehicle dealers are not required to reveal the lowest interest rate available to you when financing a car |
18% |
| Ontario motor vehicle dealers must disclose on the contract a vehicle’s accident if the damage is over $3,000.00. |
36% |
Consumer awareness of OMVIC and their car-buying rights is currently low in Ontario. Our annual marketing plan will focus on raising awareness of OMVIC and the car-buying rights listed in the table above.
Please see the complete results of our annual consumer awareness.