As the regulator of motor vehicle sales in Ontario, OMVIC’s mandate is to maintain a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers. This is achieved by:

Registering all dealers and salespeople Inspecting all Ontario dealers (new and used) Providing free complaint concilliation to consumers

Delivering education/awareness programs Investigating and prosecuting industry non-compliance and illegal sales (curbsiding)

All-In Price Advertising
Protects Ontario Car Buyers

If a dealer advertises a price for a vehicle (new or used), the price must include ALL fees and charges the dealer intends to collect (except HST and licensing).

Examples of fees or charges that must be included in an advertised price:

• Freight
• PDI - PDE (pre-delivery inspection/ expense)
• Administration fee(s)
• Government levies (air tax, etc.)
• OMVIC fee
• Safety and e-test (unless the ad contains an "Unfit Vehicle" or "As-Is Vehicle" disclosure statement)
• Products or services that have been pre-installed on a vehicle