Enhancing industry professionalism and ensuring fair, honest open competition for dealers are two of OMVIC’s stated strategies in fulfilling its mandate of maintaining a fair and informed marketplace.
The Help for Dealers Campaign was created to support those strategies by assisting dealers, managers and salespeople better understand and comply with the Motor Vehicle Dealers Act (MVDA) and other applicable consumer protection legislation.
The campaign resources include five educational videos and a supporting toolkit. The topics covered reflect the five communications/educational priorities identified in a survey of more than 3,000 registrants.
Each animated video is hosted by “Vic”, an MVDA expert. The videos/topics are further supported by a multi-faceted resource toolkit that includes:
- Fact sheets
- Advertised price calculators
- Advertising compliance templates
- A negative equity calculator to help dealers educate consumers
- Posters to educate and inform the dealer’s customers