If an Ontario dealer advertises a price for a vehicle, the Motor Vehicle Dealers Act (MVDA) requires that the price include ALL fees and charges the dealer intends to collect. There can be no hidden fees; no surprises. HST and licensing do not have to be included in the price if the advertisement clearly and prominently indicates they are not included.
The video above designed to help dealers, managers and salespeople better understand all-in price advertising and to ensure advertising is fair and transparent.
To further assist dealers ensure compliance with the all-in price advertising regulations, OMVIC has produced these tools and resources:
Understand All-In Price Advertising: Fact Sheet
All-In Price Calculator: New Vehicle
All-In Price Calculator: Used Vehicle
Educational Poster: All-In Price Advertising
All-In Price Advertising Templates
All-In Price Advertising Quiz
Additional Advertising Assistance for Dealers:
Dealers with questions related to any advertising issue, or who want to have advertisements reviewed before publishing, can contact OMVIC’s Business Standards Team at:
Note: This is a free service. Please allow 24-48 hours for a review.
OMVIC provides free educational seminars/webinars on the advertising rules and regulations. To request a seminar/webinar, contact OMVIC’s Senior Education Officer at:
“Fairness and Professionalism are good for the consumer, the industry and for your business”