Advertising-related questions and concerns are among the most common type of inquiries OMVIC receives from dealers, salespersons and consumers. As a result, OMVIC has released a guideline outlining the current expectations and requirements for advertising.

The advertising guideline includes an overview of the current legislation and regulations and up-to-date information on how to remain compliant with the new and existing standards.

It is designed to clarify and consolidate advertising-related information in one place and provide overall direction and support to dealers in meeting current compliance obligations across any platform or medium.