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April 2015 Advertising Webinar

This is a recording of OMVIC’s most recent Advertising Webinar in collaboration with Bob Pierce, Director of Member Services for the Used Car Dealers Association (UCDA).

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MVDA Requirements for Advertising

The MVDA clearly specifies the information dealers must disclose in advertisements for vehicles offered for sale or lease. The Act also requires dealers provide “all-in pricing” in their advertisements (if a price is listed).

If a dealer’s advertisement includes a price for a vehicle, that vehicle must be available for sale. If advertising for a limited supply of “certain vehicles,” the advertisement must indicate the number of vehicles available at that price.

Should OMVIC reasonably believe a dealer’s published material or advertisement to be false, misleading or deceptive, it can order the dealer to cease the use of the material and/or order the dealer to retract the statement or publish a correction of equal prominence in the original publication. The Registrar’s order may be appealed to the Licence Appeal Tribunal (LAT), but takes effect immediately. The Registrar may also require the dealer to submit all advertising to the Registrar for pre-approval for a period of up to two years.