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Disclosure in Dealer Advertising

Advertisements must include the registered name and phone number of the selling dealer in a clear, comprehensible and prominent manner. Where there are space or time limitations (e.g., a billboard or radio/TV ad), the ad must, at a minimum, state that it has been placed by a registered dealer.

An advertisement must indicate in a clear, comprehensible and prominent manner if the vehicle:

  • Was previously a daily rental (unless subsequently owned by a non-dealer).
  • Was previously a police vehicle or emergency services vehicle.
  • Was previously a taxi or limousine.
  • Is a used car and, if that is the case, of the current model year or the immediate previous model year.

Vehicle advertisements that state the inclusion of an extended warranty must clearly, comprehensibly and prominently include the term of the warranty and maximum claim limits, if any.