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Identity Verification

Identity Verification

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While OMVIC administers and enforces the Motor Vehicle Dealers Act (MVDA) as well as relevant sections of the Consumer Protection Act, it is not mandated to enforce legislation regarding customer identification and verification. With assistance from stakeholders and government resources, OMVIC has developed “Identity Verification Best Practices” to assist dealers and salespeople.


OMVIC is here to help:

Advertising Review Service

Dealers with advertising questions, or who want to have advertisements reviewed before publishing, can contact OMVIC’s Dealer Support Team at:

Note: This is a free service. Please allow 24-48 hours for a review.

Education for Dealers

OMVIC provides free educational webinars. To request a seminar/webinar, contact:

Other Questions

For all other inquiries, contact:

  • 1-800-943-6002 x3942