“Are sales staff allowed to advertise inventory on their person social media channels?”

YES. But be aware.

Dealers are responsible for ANY advertisement placed by, OR ON BEHALF OF, the dealer, including those posted by sales staff. These advertisements must comply with the MVDA, Code of Ethics, Standards of Business Practice and Consumer Protection Act. And remember, ALL ads must include the dealer’s registered name and phone number.

The Best Practice

If a dealer’s sales staff utilize their own personal social media channels to advertise inventory, OMVIC recommends that dealerships:

• Develop a social media/advertising policy for staff to ensure all advertising meets the dealer’s standards and complies with the applicable regulations
• Have all posts approved by a manager prior to publication/posting
• Ensure salespeople and managers are fully aware of all advertising regulations, implement continuing education for staff, use OMVIC’s educational resources and schedule an advertising webinar/seminar with OMVIC’s education staff.