Manufacturer Advertisements vs. Dealer Advertisements
The Rules Are Different!
All-in price advertising is the law for Ontario’s motor vehicle dealers; a law meant to provide transparency to consumers and create a fair and level playing field for all dealers. Through OMVIC’s consumer awareness efforts, the public is becoming more informed of their right to all-in price advertising when purchasing a car from an OMVIC-Registered Dealer. But there is still some confusion because…manufacturers do NOT have to play by the same rules.
Vehicle manufacturers are not governed by the Motor Vehicle Dealers Act (MVDA) and OMVIC does not regulate them; therefore manufacturer advertisements do not have to comply with the MVDA’s all-in price advertising regulation. With that said, some manufacturers voluntarily comply with the advertising provisions and commendably provide transparency to consumers. However, not all do. So when reviewing an ad, it’s important to determine if it’s been placed by a dealer or group of dealers (i.e. if it mentions a specific dealer by name) or by a manufacturer – it can make a significant difference in determining the “accuracy” of advertised prices.
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5 Tips for Buying a Car Privately
It’s Sunday morning and you’re scrolling through the online classifieds looking for a car…you find a private sale – “for sale by owner” – that sparks your interest. What do you do next? Do your research and educate yourself! Because consumers who purchase privately forgo significant consumer protections.
Ontario’s consumer protection laws only apply if you purchase a vehicle from an OMVIC-Registered Dealer. If something goes wrong with your private purchase, you’re pretty much on your own with little recourse other than to sue civilly. So if you choose to buy privately, be informed and do your research. Read OMVIC’s tips for buying a car privately in Ontario! Here is tip number one…
Carefully Review the Used Vehicle Information Package (UVIP)
When selling a vehicle privately, the seller must provide a Used Vehicle Information Package (UVIP) to the purchaser. This package will contain vehicle ownership history, lien information, past odometer readings and more.
Click here to read the rest of OMVIC’s tips for private purchasers!
An Educated Consumer Is A Protected Consumer
So OMVIC Offers FREE Car-Buying Seminars
Thinking about buying a car? Do you know what a dealer should tell you about a vehicle’s past use or condition? Do you know what a curbsider is? Do you know when you’re protected by Ontario’s consumer protection laws and when you’re not? Do you know if there is a cooling-off period when you buy a vehicle? If you answered “no” to any of these questions, you may want to sharpen your car-buying knowledge before signing a contract at a dealership or giving a deposit to a private seller. To help, OMVIC offers FREE Car-Buying Seminars throughout the province to consumer or community groups, first-time car buyers, new Canadians and students, as part of its mandate to protect and educate Ontario consumers.
Click here to find out how to book a free OMVIC Car-Buying Seminar!
OMVIC administers and enforces the Motor Vehicle Dealers Act (MVDA) on behalf of the Ministry of Government and Consumer Services. OMVIC maintains a fair and informed vehicle sales marketplace by regulating dealers and salespersons, regularly inspecting Ontario's 8,000 dealerships and 27,000 salespeople, maintaining a complaint line for consumers and conducting investigations and prosecutions of industry misconduct and illegal sales (curbsiding). OMVIC is also responsible for administering the Motor Vehicle Dealers Compensation Fund on behalf of its Board of Trustees.
Consumer Line is OMVIC’s consumer guide to Ontario’s motor vehicle dealer industry. It is published throughout the year, delivered free via e-mail and provides consumers with useful tips, industry news and important, up-to-date information.
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