Increasing awareness of all-in price advertising remains the focus of OMVIC’s annual consumer awareness campaign.

Launching this week, the province-wide campaign utilizes TV, radio, online, out-of-home/transit and social media advertising that builds on initiatives first launched in 2015. “The message, delivered in positive and entertaining forms, informs consumers that they have a right to all-in price advertising” explained John Carmichael, OMVIC CEO. “When consumers understand this, it will build trust in dealer advertising and the car-buying process.”

All-in Price Advertising the law for car dealers

All-in Price Advertising the law for car dealers

Increasing consumer awareness of all-in price advertising remains a priority for OMVIC due to continuing non-compliance with the all-in price advertising regulations by some dealers “This is not fair to consumers, and it is most definitely not fair to all those dealers who are compliant.”


Leverage the Campaign. Build Trust!

OMVIC encourages all dealers to take advantage of this campaign! Let your customers know that they can rely on your dealership’s advertised prices to be all-in, with no hidden fees or added surprise costs. Your all-in price advertising is making car-buying fun again!

Click here to view OMVIC’s TV commercial; listen to OMVIC’s new radio commercial here.


Advertising Questions? We’re Here to Help!

Dealers who want to refresh their knowledge of the Motor Vehicle Dealers Act’s advertising rules and regulations are encouraged to watch this webinar and share it with staff responsible for advertising.

Dealers who have questions about the advertising regulations or who want to have an advertisement reviewed prior to publication can contact OMVIC’s Business Standards Team at 416-226-4500 x3180 or .

Dealers can also request a free advertising seminar from OMVIC’s Education Team at 416-226-4500 x3174 or .