OMVIC, Ontario’s vehicle sales regulator, knows that with understanding comes confidence and empowerment. So the regulator has launched a series of videos that take place in a classroom where would-be car buyers get educated—so they don’t get schooled.

“The OMVIC Academy videos and associated Car-Buying Guide are a lighthearted and amusing departure from many of our traditional communications channels,” explains Terry O’Keefe, OMVIC’s Director of Communications and Education. “But the humour and story-telling delivered by unique and engaging characters will help us reach an audience that might not otherwise gain this information.”

Taking style cues from sitcoms of the ’80s and ’90s, each of the two to three-minute videos follows students Ling, Timmy, Justin and Ellen as they are guided to becoming “confident car buyers” by the sagacious Professor OMVIC.

Currently numbering five, The OMVIC Academy videos explore:

• All-in price advertising
• Long-term financing and negative equity
• The dangers posed by curbsiders
• The differences in protection available to consumers who buy from a dealer vs privately
• How consumers can protect themselves if buying privately

Leverage the OMVIC Academy—Get Educated

The videos and Car-Buying Guide, available on OMVIC’s website, are targeted to first-time buyers and new Canadians.
OMVIC also encourages high school teachers and driving school instructors to utilize the Academy resources. “These are unique and valuable resources that will educate, inform and help protect students as they prepare for their first vehicle purchases.” Even consumers who’ve bought dozens of vehicles will benefit from the lessons learned at the OMVIC Academy.

About OMVIC

An educated and informed consumer is a protected consumer. Visit omvic.ca to learn more about your car-buying rights and when they apply, as well as additional tips on buying a car in Ontario.