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OMVIC Blog: Car Buying Tips

How to Identify a Manufacturer Advertisement—3 Tips

May 13

Written by: OMVIC Communications
Friday, May 13, 2016  RssIcon

All-in price advertising is the law in Ontario; a law meant to provide transparency to consumers and create a fair and level playing field for car dealers. Through OMVIC’s on-going consumer awareness efforts, the public is becoming more informed of the all-in pricing rules when purchasing a car from an OMVIC-Registered Dealer — but there is still some confusion…

Blog post 38 billboard ad 



#DYK Manufacturers Do NOT Require OMVIC Registration?

OMVIC does not regulate vehicle manufacturers; therefore advertisements placed by manufacturers do not have to comply with the Motor Vehicle Dealers Act (though some do voluntarily comply with advertising provisions and commendably provide transparency to consumers).    


How to Identify a Manufacturer Advertisement—3 Tips

Make certain you aren’t mistaking a manufacturer advertisement for a dealer’s before relying on advertised prices.

  • Does the ad contain a dealership name? If there isn’t a reference to a specific dealership or group of dealers it likely indicates it’s a manufacturer’s advertisement.
  • If a website referenced in an advertisement directs you to the manufacturer’s national website — not to a specific dealership’s website — this may indicate it is a manufacturer advertisement.
  • A manufacturer advertisement may contain language suggesting consumers see their local franchise dealership for further details.

Remember, advertisements placed by dealers must adhere to the Motor Vehicle Dealers Act and Code of Ethics. Manufacturer advertisements don’t have to follow these rules, so it’s important to know whose advertisement it is you’re reading/viewing.

blog post 38 manu ad  

  

For more car-buying tips, visit omvic.ca.



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