By OMVIC Communications on
Friday, August 16, 2019
Last month, Sharon and Christine (not their real names), went car-shopping. The pair visited dealerships in Sudbury
and Sault Ste. Marie that had vehicles advertised online.
But Sharon and Christine were not your average car-buying consumers: they were mystery shoppers and employees of Ontario’s vehicle sales regulator —
(Ontario Motor Vehicle Industry Council). Their mission was simple: to ensure dealers and salespeople were in compliance with the all-in-price advertising provisions of Ontario’s Motor Vehicle Dealers Act (MVDA).
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By OMVIC Communications on
Tuesday, April 23, 2019
Fifty-three per cent of Ontarians are either uninformed or misinformed when it comes to motor vehicle dealer advertising. According to OMVIC, Ontario’s vehicle sales regulator, only 47 per cent of Ontario’s car buyers know that if a dealer advertises a price for a new or used vehicle, that price must include all fees and charges the dealer intends to collect, with the exception of HST and licensing (and safety standards certificate if the vehicle is advertised as unfit).
Unfortunately, OMVIC still encounters some dealers adding fees to their advertised prices which is why the regulator has re-launched its province-wide consumer awareness campaign.
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By OMVIC Communications on
Wednesday, February 21, 2018
It’s your last chance to see the latest in automotive innovation and style all under one roof! With over 600,000 square feet of dazzling displays and engaging exhibits, the Canadian International AutoShow wraps up 6pm, Sunday, February 26 at the Metro Toronto Convention Centre.
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By OMVIC Communications on
Wednesday, February 14, 2018
The 2018 Canadian International AutoShow kicks off at noon this Friday, February 16 at the Metro Toronto Convention Centre. Planning to attend the show? Be sure to stop by OMVIC’s booth (800 level, South building next to the escalators and food court) - our team will be onsite and ready to answer all your car buying questions! The AutoShow runs until 6 pm Sunday, Friday 25.
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By OMVIC Communications on
Friday, May 19, 2017
All-in price advertising is the law in Ontario; a law meant to provide transparency to consumers and create a fair and level playing field for car dealers. Through OMVIC’s on-going consumer awareness efforts, the public is becoming more informed of the all-in pricing rules when purchasing a car from an OMVIC-Registered Dealer — but there is still some confusion…
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By OMVIC Communications on
Wednesday, March 22, 2017
 All-in price advertising has been the law for all Ontario car dealers for more than seven years! And yet, only 33 per cent of Ontario consumers know they are entitled to all-in pricing when buying a car; the other 67 percent are either uninformed or misinformed.
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By OMVIC Communications on
Monday, March 13, 2017
 Live in Eastern Ontario? Thinking about buying or leasing a new car? Stop by the OMVIC booth (Level 2, Room 201) at the 2017 Ottawa-Gatineau International Auto Show and have your vehicle buying questions answered by OMVIC staff. You can even test your Car- Buying IQ!
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By OMVIC Communications on
Friday, October 7, 2016
Buying a car can be a huge financial commitment and no one wants to end up with buyer’s remorse due to unexpected repairs soon after purchase. That is why it’s vital consumers exercise their ‘due diligence’ before purchasing their next used vehicle – and in many cases, that means getting a pre-purchase mechanical inspection.
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By OMVIC Communications on
Tuesday, September 13, 2016
 By now, you’re aware that all-in price advertising is the law for car dealers in Ontario. If a dealer advertises a price for a car (new or used), that price must include ALL fees and charges the dealer intends to collect, with the exception of HST and licensing. However research shows that a small minority of car dealers continue to add hidden fees or extra costs that exceed their advertised prices.
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By OMVIC Communications on
Friday, September 9, 2016
Ontario’s advertising regulations are clear: if an OMVIC-Registered Dealer advertises a price for a vehicle, that price MUST be all-inclusive with the exception of HST and licensing. Manufacturer advertisements don’t have to follow these rules, so it’s important to know whose advertisement it is you’re reading/viewing.
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By OMVIC Communications on
Friday, September 2, 2016
The Focus of OMVIC’s Annual Consumer Awareness Campaign!
A dog relishing a car ride; tongue lapping the air; fur flying in the wind – a sight that exemplifies simple joy; and it’s the imagery supporting OMVIC’s message: all-in price advertising – it’s putting the fun and excitement back into buying a car...and, it’s the law! The province-wide campaign utilizes TV, radio, online and social media advertising.
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By OMVIC Communications on
Friday, August 5, 2016
Looking for something to do this weekend? Be sure to stop by the OMVIC booth at IMPORTFEST! Learn more about your car-buying rights and have your questions answered by OMVIC staff!
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By OMVIC Communications on
Friday, July 29, 2016
 Think you’re a pretty savvy car buyer? Understand dealer advertising? Let’s check; and find out if your consumer smarts are stuck in the first gear or set on cruise control.
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By OMVIC Communications on
Friday, May 27, 2016
All-in price advertising is the law; a law meant to provide transparency to consumers and to create a fair and level playing field for dealers. Through past bulletins we’ve learned that if a dealer advertises a price for a vehicle (new or used), that price MUST include all fees and charges the dealer intends to collect.
But what are the other ‘advertising’ rules consumers should be aware of to stay protected?
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By OMVIC Communications on
Friday, May 13, 2016
All-in price advertising is the law in Ontario; a law meant to provide transparency to consumers and create a fair and level playing field for car dealers. Through OMVIC’s on-going consumer awareness efforts, the public is becoming more informed of the all-in pricing rules when purchasing a car from an OMVIC-Registered Dealer — but there is still some confusion…
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By OMVIC Communications on
Friday, May 6, 2016
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By OMVIC Communications on
Friday, March 25, 2016
 Did you know that all-in price advertising is the law? If you answered NO , you probably need to sharpen your car-buying knowledge before signing any contracts or paying any deposits. An educated consumer is a protected consumer - OMVIC offers FREE car buying seminars. Read more to learn about all-in price advertising and how you can book a FREE car buying seminar today!
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By OMVIC Communications on
Friday, October 2, 2015
OMVIC (Ontario Motor Vehicle Industry Council) is Ontario’s vehicle sales regulator. With a mandate to protect consumers OMVIC enforces the Motor Vehicle Dealers Act and other consumer protection statutes on behalf of the Ministry of Government and Consumer Services.
How Does OMVIC Protect Consumers?
Maintaining a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers is OMVIC’s mission. This is accomplished through these initiatives:...
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By OMVIC Communications on
Friday, August 14, 2015
DID YOU KNOW ALL-IN PRICE ADVERTISING IS THE LAW FOR ONTARIO CAR DEALERS?
An educated consumer is a protected consumer. And as part of its commitment to improving consumer education and awareness OMVIC has launched a targeted four-week awareness campaign to inform Ontario car-buyers about the all-in price advertising requirements. With the launch of the campaign also comes OMVIC’s newest consumer resource: this blog!
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