All-in price advertising is the law in Ontario; a law meant to provide transparency to consumers and create a fair and level playing field for car dealers. Through OMVIC’s on-going consumer awareness efforts, the public is becoming more informed of the all-in pricing rules when purchasing a car from an OMVIC-Registered Dealer — but there is still some confusion…

A dog relishing a car ride; tongue lapping the air; fur flying in the wind – a sight that exemplifies simple joy; and it’s the visuals supporting OMVIC’s TV message: Buying a car? The fun is back! Ontario made all-in price advertising the law for Ontario car dealers – no more hidden fees. All-in price advertising – it’s your right! 

Looking for something to do this weekend? Be sure to stop by the OMVIC booth at IMPORTFEST!  Learn more about your car-buying rights and have your questions answered by OMVIC staff!

Last week’s blog post provided tips on how to avoid “buyer’s remorse” when purchasing a vehicle. One tip recommended car-buyers review competitive advertisements before visiting a dealership to purchase a vehicle. 

“All-In Price Advertising—It’s Putting The Fun And Excitement Back Into Car Buying…
And It’s The LAW!”

Why Is This Important to Consumers?

So, you purchased a car yesterday — walked into the dealership while the kids were in hockey practice, found a vehicle that tweaked your interest, and began negotiating a price...