Fifty-three per cent of Ontarians are either uninformed or misinformed when it comes to motor vehicle dealer advertising. According to OMVIC, Ontario’s vehicle sales regulator, only 47 per cent of Ontario’s car buyers know that if a dealer advertises a price for a new or used vehicle, that price must include all fees and charges the dealer intends to collect, with the exception of HST and licensing (and safety standards certificate if the vehicle is advertised as unfit).

Unfortunately, OMVIC still encounters some dealers adding fees to their advertised prices which is why the regulator has re-launched its province-wide consumer awareness campaign. 

All-In Price Advertising is the law in Ontario. If an OMVIC-Registered Dealer advertises a price for a vehicle (new or used), that price must include ALL fees and charges the Dealer intends to collect – minus the licensing fee and HST.

However, as with many rules in life, there are exceptions.