As consumers, we pay attention to brands. Brands tell us the quality and reputation of a product. The same can be said of Ontario’s mandatory branding program for vehicles.

Knowing what each brand means: Irreparable, Salvaged, Rebuilt and None will help to make an informed decision when it’s time to purchase a used vehicle and will also help to determine whether this is indeed a car you’d like to buy.

Admit it. Most of us can be…a little superficial.  Maybe your winter coat is Canada Goose, your boots are Sorel and your fleece is Arc’teryx; you order double ristretto venti half-soy nonfat decaf organic chocolate brownie iced vanilla double-shot gingerbread Frappuccino extra hot with foam whipped cream upside down double blended, one  Low and one NutraSweet, and ice because it’s Starbucks and no one drinks ‘coffee’ anymore, and; you want to buy that ruggedly sexy SUV you’ve seen on safari travel shows; the one all the celebs drive, cuz you know, it  will undoubtedly impress your friends.  Yes, about some things – we can be brand snobs.