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OMVIC Blog: Car Buying Tips

By OMVIC Communications on Friday, November 22, 2019

fourtypes

As consumers, we pay attention to brands. Brands tell us the quality and reputation of a product. The same can be said of Ontario’s mandatory branding program for vehicles.

Knowing what each brand means: Irreparable, Salvaged, Rebuilt and None will help to make an informed decision when it’s time to purchase a used vehicle and will also help to determine whether this is indeed a car you’d like to buy.

By OMVIC Communications on Friday, November 16, 2018

brand conscious man Admit it. Most of us can be…a little superficial.  Maybe your winter coat is Canada Goose, your boots are Sorel and your fleece is Arc’teryx; you order double ristretto venti half-soy nonfat decaf organic chocolate brownie iced vanilla double-shot gingerbread Frappuccino extra hot with foam whipped cream upside down double blended, one  Low and one NutraSweet, and ice because it’s Starbucks and no one drinks ‘coffee’ anymore, and; you want to buy that ruggedly sexy SUV you’ve seen on safari travel shows; the one all the celebs drive, cuz you know, it  will undoubtedly impress your friends.  Yes, about some things – we can be brand snobs.

 

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