Last month, Sharon and Christine (not their real names), went car-shopping. The pair visited dealerships in Sudbury and Sault Ste. Marie that had vehicles advertised online. 

But Sharon and Christine were not your average car-buying consumers: they were mystery shoppers and employees of Ontario’s vehicle sales regulator — (Ontario Motor Vehicle Industry Council). Their mission was simple: to ensure dealers and salespeople were in compliance with the all-in-price advertising provisions of Ontario’s Motor Vehicle Dealers Act (MVDA).