A dog relishing a car ride; tongue lapping the air; fur flying in the wind – a sight that exemplifies simple joy; and it’s the visuals supporting OMVIC’s TV message: Buying a car? The fun is back! Ontario made all-in price advertising the law for Ontario car dealers – no more hidden fees. All-in price advertising – it’s your right! 

The Focus of OMVIC’s Annual Consumer Awareness Campaign!

A dog relishing a car ride; tongue lapping the air; fur flying in the wind – a sight that exemplifies simple joy; and it’s the imagery supporting OMVIC’s message: all-in price advertising – it’s putting the fun and excitement back into buying a car...and, it’s the law! The province-wide campaign utilizes TV, radio, online and social media advertising.