Following the reopening of auto dealerships in the province, (by appointment only), Ontario’s Vehicle Sales Regulator, OMVIC has released a comprehensive COVID-19 Crisis Guidelines: Guidelines for Dealership Sales Operations to help motor vehicle dealers operate while protecting the health and well-being of their employees, customers and the public.

The framework for OMVIC’s guidelines came from the industry-specific recommendations created by the province, and its public health agencies.

By law, anyone who trades in vehicles in Ontario must be registered with OMVIC, Ontario’s vehicle sales regulator—that’s every car dealer and salesperson.

We know that not everyone is going to buy a vehicle from an OMVIC-Registered dealer—some may choose to buy from a private seller—but buying from a registered dealer is ‘the safer way’ because of what you're legally entitled to.

Everybody has their own list of concerns when it comes to buying a car. These concerns can be as specific as whether the car colour comes in a matte or, if you’re buying used, how many owners the vehicle has had. OMVIC suggests you start with these tips to begin a conversation with the dealer and determine whether the vehicle you’re interested in will be a worthy investment.

It is important to note that all Ontario dealers and salespeople must be licensed by OMVIC. So, if you’re buying from a dealer in Ontario, confirm that you’re buying from a registered dealer – look for the OMVIC-Registered Dealer decal or use the “ Find a Dealer/Saleperson” search button at omvic.ca. Remember: Only when you buy from a registered dealer do you benefit from consumer protection. If you buy privately and encounter problems, OMVIC cannot assist.

The Focus of OMVIC’s Annual Consumer Awareness Campaign!

A dog relishing a car ride; tongue lapping the air; fur flying in the wind – a sight that exemplifies simple joy; and it’s the imagery supporting OMVIC’s message: all-in price advertising – it’s putting the fun and excitement back into buying a car...and, it’s the law! The province-wide campaign utilizes TV, radio, online and social media advertising.