By now, you’re aware that all-in price advertising is the law for car dealers in Ontario. If a dealer advertises a price for a car (new or used), that price must include ALL fees and charges the dealer intends to collect, with the exception of HST and licensing. However research shows that a small minority of car dealers continue to add hidden fees or extra costs that exceed their advertised prices.

Ontario’s advertising regulations are clear: if an OMVIC-Registered Dealer advertises a price for a vehicle, that price MUST be all-inclusive with the exception of HST and licensing. Manufacturer advertisements don’t have to follow these rules, so it’s important to know whose advertisement it is you’re reading/viewing.